6. COOKIES AND WEB BEACONS
When you visit a Everyday Senior Living Web Page and/or Service, a cookie that uniquely identifies your browser may be sent to your computer or mobile device. A “cookie” is a small file containing your preferences that is sent to your browser and sent back by your browser each time your browser accesses our servers. Cookies that we may use may only be read by the server that placed them there. We use cookies to improve the quality of our Service (for example, by fulfilling your language, filtering and other preferences) and to better understand how people interact with our Service (for example, by tracking user trends and patterns of how people search). Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some aspects of the Service may not function properly without cookies. If you would like more information about cookies and how to control and delete cookies in various browsers, such as Internet Explorer, Firefox, Safari, Opera and Chrome, please click here.
We currently use the services of web analytics companies to help us measure the effectiveness of our Service, including the advertising on the Service. To do this, we allow the web analytics companies to include Web beacons and cookies on the Everyday Senior Living Web Pages. The type of information collected via such Web beacons and cookies includes search terms, search parameters, click-throughs by users, and other similar information. By supplementing our records, this information helps us learn things like user preferences, popular search categories, click-through rates, how to improve our Service, and what kinds of offers our users like to see. Although our web analytics companies log this information on our behalf, we control how that data may be used.
Most, if not all, of the advertisements appearing on the Service are delivered to you by one of our Web advertising partners (“Ad Serving Partners”). In the course of delivering such advertisements, our Ad Serving Partners may place or recognize a unique cookie on your browser, or place web beacons, JavaScript or other similar technologies on our Service for the purpose of collecting information. Thereafter, information about your visits to the Service, such as your search terms or phrases or the number of times you have viewed an advertisement (but not your name, address, or other Personal Information), is used to deliver targeted advertisements to you, a practice commonly known as “behavioral advertising.” The information collected by our Ad Serving Partners through cookies, web beacons or other similar technologies is anonymous, and our Ad Serving Partners are not authorized to collect any Personal Information about you. For more information about cookies please click here. To “opt-out” of receiving cookies from certain of our Ad Serving Partners, please click here.
7. ACCESSING, REVIEWING AND CHANGING YOUR PERSONAL INFORMATION
If you have a Everyday Senior Living Account with us, you have the ability to review and update your Personal Information online by clicking on a “My Account” link (or similar link) on the Service and logging into your Everyday Senior Living Account. You can also review and update your Personal Information by contacting us at [email protected]. Generally, we will not modify your Personal Information because it is very difficult to verify your identity remotely. You must promptly update your Personal Information if it changes or is inaccurate. Once you make a public posting, you may not be able to change or remove it. Upon your request, we will close your Everyday Senior Living Account and remove your Personal Information from view as soon as reasonably possible, based on your Everyday Senior Living Account activity and in accordance with applicable law. We do retain Personal Information from closed Everyday Senior Living Accounts to comply with law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our terms and conditions, and take other actions permitted by law.